Brenden V. Watts
Rochester, NY
(Portfolio)Brand, web & marketingRIT, BFA 202016 projects below

Brenden V. Watts

I make brands, then I make them work. Logos, websites and campaigns, plus the pipeline that comes back.

Meet the Breakfist Club. Drag the crew around, or click one to see them all.

Work
(01)

Identity10

Logos and brand marks for a farm, a butcher, a glass studio, a travel club, a claims office and a few others.

No.01 Madrina Brand identity, 2022
No.02 A Perfect Year Emblem
No.03 Camman Acres Farm logo
No.04 Papaya Fiya Illustrated logo
No.05 FC Glass Logo
No.06 Italiana Vegana Logo
No.07 ENGC Brand mark
No.08 TT&C Medical Claims Logo
No.09 Dale's Specialty Meats Logo
No.10 ABRAdev Wordmark
(02)

Web04

Websites and product interfaces, from small-business sites to a live subscription app.

01 / 04

WatchPost

Role
Product, brand & web
Year
2026

A marketplace of always-on AI assistants under one subscription. I built the brand, the marketplace and its first products: Capitol Pulse, which turns congressional stock disclosures into plain-English briefs, and CryptoPulse, a live market dashboard with paper trading.

02 / 04

Madrina Club

Role
E-commerce & SEO
Year
2022
Site
madrinaclub.com

Store and trip site for Madrina Club, paired with a rewritten SEO strategy that lifted traffic 500% in the first month.

03 / 04

ABRAdev

Role
Website
Site
abradev.com

One-page site for a business and marketing consultancy. Storm-cloud teal, the wordmark front and center, and nothing in the way of the menu.

04 / 04

TT&C Medical Claims

Role
Website
Site
ttcmedicalclaims.com

Site for a medical claims specialist, built around the teal in the logo.

(03)

Illustration02

Characters, product drawings and instruction art.

01 / 02

Breakfist Club

Client
Breakfist
Role
Character design
Year
2026

The Breakfist crew: Jitters, Toasty, Juice, Lardo and Fry. Mascots drawn in a 1930s rubber-hose style for the Breakfist YouTube channel and the Breakfist Match mobile game.

02 / 02

DoodleFace

Client
TeacherGeek
Role
Product illustration
Year
2022

Instruction art for DoodleFace dry-erase boards: how the board snaps onto its wall mount, and two ways to hang the mount. Drawn lines over product photography, so it reads at a glance.

(04)

About

Designer by training. Marketer by trade.

I build marketing programs end to end, from the first impression to the closed deal. In practice that means writing the copy, designing the assets, wiring up the automation and reporting on what came back.

I studied fine art at RIT, and it shows up in the work. I'm comfortable in B2B and B2C, and fluent with AI tooling across the stack.

Full résumé

Experience

  1. Marketing ManagerCollabrios Health2023 – Present
  2. Marketing Specialist, ContractMadrina Club2022 – 2023
  3. Marketing Specialist & DesignerTeacherGeek / Doodleface2022
  4. Image Correction TechnicianEagleView Technologies2021 – 2022
  5. Social Media Manager & Content CreatorFC Glass2019 – 2020
  6. Director of Marketing & ArtHypostatic Studios2017 – 2018
  7. Digital Marketing InternWebbege Inc.2016
  8. Graphic Designer & Sales RepRedtail Telematics2014 – 2016

Capabilities

Brand & craft
Graphic design, brand systems, print, UI, product photography, video and social creative.
Demand generation
Paid media, PPC, SEO, webinars, press and launch campaigns.
Lifecycle & content
Email programs, nurture sequences, blog and owned media, partnerships, product demos.
Sales alignment
Account-based marketing, lead scoring and routing, pipeline reporting.
Strategy & research
Positioning, competitive research, messaging frameworks, go-to-market.
Automation & AI
Marketing automation, workflow design, applied AI for content and campaign ops.

Education

Rochester Institute of Technology
BFA, 2020
Minor in Advertising & Public Relations

Certifications

  • LinkedIn Marketing2024
  • Harvard Business School, Marketing Strategy2024
  • Salesforce Administrator2023
  • ValueSelling Associates, Sales2023
  • HubSpot Instagram Marketing2020

Tools

  • Salesforce
  • HubSpot
  • Google Analytics
  • Photoshop
  • LinkedIn Campaign Manager
  • Meta Business Suite
(05)

Need a brand, a site, or a pipeline that actually fills?

brendenwattsdesign@gmail.com