Profile
Marketing manager who builds programs end to end, from first impression through closed pipeline. Built the marketing function from scratch at a healthcare SaaS company and grew Salesforce pipeline 150% in six months. In practice that means writing the copy, designing the assets, wiring up the automation, and reporting on what came back. Trained as a designer, which shows up in the work. Comfortable in B2B and B2C, and fluent with AI tooling across the stack.
Experience
Marketing Manager
Mar 2023 – Present
Collabrios Health · Healthcare SaaS
- Grew Salesforce pipeline by 150% in six months, the first full cycle after the new marketing engine went live.
- Built the marketing engine from the ground up: brand system, website, content calendar, email programs, and campaign reporting.
- Manage a team of two across design, content, and campaign execution, setting priorities and reviewing every piece that ships.
- Own the full funnel, from paid and organic acquisition through nurture sequences and account based outreach.
Marketing Specialist, Contract
Aug 2022 – Mar 2023
Madrina Club · Consumer Brand
- Rewrote the SEO strategy and lifted website traffic 500% in the first month.
- Overhauled the brand's entire social presence, including channel strategy, creative direction, and posting cadence.
Marketing Specialist & Designer
May 2022 – Sep 2022
TeacherGeek / Doodleface · Rochester, NY
- Ran website SEO and produced social content, UGC campaigns, and infographics across two product brands.
- Handled UI design and product photography in house, from concept through final asset.
Image Correction Technician
Feb 2021 – Apr 2022
EagleView Technologies · Rochester, NY
- Corrected and processed large photo databases in Photoshop, running several projects in parallel against tight delivery windows.
Earlier experience
- Social Media Manager & Content CreatorFC Glass, Rochester NYAug 2019 – Jul 2020
- Director of Marketing & ArtHypostatic Studios, Rochester NYJun 2017 – Aug 2018
- Digital Marketing InternWebbege Inc., San Diego CAMay 2016 – Jul 2016
- Graphic Designer & Sales RepresentativeRedtail Telematics, San Diego CAJun 2014 – Jun 2016
Capabilities
- Demand Generation
- Paid media, PPC, SEO, webinars, press and launch campaigns.
- Brand & Craft
- Graphic design, brand systems, print, UI design, product photography, video and social creative.
- Lifecycle & Content
- Email programs, nurture sequences, blog and owned media, review and influencer partnerships, product demos.
- Strategy & Research
- Positioning, market and competitive research, messaging frameworks, go to market planning.
- Sales Alignment
- Account based marketing, lead scoring and routing, pipeline reporting, direct outreach with sales.
- Automation & AI
- Marketing automation, workflow design, and applied AI for content production and campaign operations.
Education
Rochester Institute of TechnologyBachelor of Fine Arts, Class of 2020Minor in Advertising and Public Relations · Rochester, NY
Tools
Certifications
- LinkedIn Marketing CertificationAug 2024
- Harvard Business School, Marketing StrategyApr 2024
- Salesforce AdministratorSep 2023
- ValueSelling Associates, Sales CertificationJul 2023
- HubSpot Instagram MarketingJul 2020